John Holcroft - UK
John Holcroft is an illustrator based in England.
Graduating in the 90s he started going freelance, working in acrylics on board.
Since then he has reinvented himself many times.
Currently he works digitally but emulates a screen print style, rather like 1950s poster ads.
Working digitally is much quicker than in the traditional way plus it allows him to make
alterations and send work via email.
John has widened his repertoire in order to appeal to different markets such as publishing, editorial, advertising and design.
His success is due to the various ways in which his style
can be used whether it be for a child’s simplistic book illustration or a more edgy image to illustrate a more serious subject.
For those who are familiar with his name,
you will be aware of the cutting, satirical messages in his concepts, however this is just one side to his work.
Over the past 20 years John Holcroft has worked with some of the biggest names from all over the world: Financial Times, BBC, Reader’s Digest, Economist, New York Times,
Informa, Experien to name a few.